So we have a client whose problem is that her services business, launched in Harare, in 2013 is still failing to take off… Some of you may also recall VOIP operator Spiritage/Broadacom? They came on to the market in 2011, armed with a new product offering which was tipped to take Econet/Telecel/Netone out of business and a US$25 million budget to drive the assault. Needless to say, Econet/Telecel/Netone are still in business and Spiritage/Broadacom went out of business in July 2013. Another still birth? This article aims to introduce a key ingredient of business planning and strategy which not only secures your business idea against a still-birth but also helps keep the business venture afloat and growing after launch.
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